Turning Uber’s most popular ride into the nation’s best getaway car.

2026

uberx animating to uber irishxit uber irishxit driver window decal uber irishxit in app

Irish reality icon Maura Higgins demonstrated the new ride by Irish exiting from the set of her own Uber shoot.

“Where's Maura?”

Messaging met people both on their way to, and inside, Irish pubs. On digital boards, the message changed based on time of day.

uber irishxit wild postings at night uber irishxit digital billboard during the day uber irishxit digital billboard at night uber irishxit coasters in bar instagram ad that says... if you're scrolling in the bar, it's time to go

TAGS: advertising, Mother New York, digital, experiential, film, outdoor, promo, 2026

Made by Russ Rizzo (Freelance Creative Director), Casey Phillips (Freelance Creative Director), Zack Roif (Creative Director), and Oriel Davis-Lyons (Chief Creative Officer) at Mother in New York City. Directed by Cameron Harris.

Freelance Role — Concept, Creative, Production

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